Cannabis Kombucha, Gluten-Free Edibles: Weed Companies Jump on Wellness Trends
Companies are adding cannabis to smoothies or pairing it with herbal supplements to target a new class of consumers.
When really good weed is widely available, how does a business convince customers to buy theirs? The answer is branding, and for many companies, that means a focus on “wellness”.
Some cannabis companies combine the drug with various nutritional supplements and herbs – and ascribe benefits to the resulting products that aren’t necessarily real. These products target health-conscious consumers who are older and more predominantly female than cannabis’ core customer group: young men who want to get high.
– Read the entire article at News.