Edible Arrangements Enjoys Edge on Entering CBD Market Thanks to Existing Trademarks
Maker of fancy fruit baskets adds a little cannabis to the mix.
It was just a matter of time. Edible Arrangements, better known for its creative and tasty fruit baskets, is trying its hand at CBD.
According to Forbes, the company has a secret weapon in its back pocket — its long-standing trademark of the word “edible” and related terms — as it enters an increasingly crowded CBD marketplace.
“If someone ever asked me if I would ever go into the cannabis area, I wouldn’t hesitate to say no way,” said Tariq Farid, founder of Edible Arrangements and CEO of Edible Brands.
– Read the entire article at London Free Press.