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Magic Hour Cannabis: Minority Owned and Operated Boutique Cannabis From Verdant Oregon

Magic Hour Cannabis: Minority Owned and Operated Boutique Cannabis From Verdant Oregon

Warren Bobrow=WB: Please tell me about your company? Indoor or outdoor grown?

Will Perry= WP: Magic Hour Cannabis is a boutique indoor grow and lifestyle brand just outside of Portland, Oregon. We produce pesticide-free, top shelf flower with rich terpene profiles, as well as premium pre roll packs. As one of the only minority-owned and operated grows in the country, we are far from the norm in Oregon —- or frankly, in the rest of the country. I’m Black, Jewish, and was raised in the Bronx, while my partner and co-founder Adriana Ruiz Carlile is Guatemalan, Scottish and grew up in Brooklyn. The diversity in our backgrounds has given us a fresh perspective on the business, and led us to be intentional about who we partner with to meet our ancillary needs. To develop our brand, we chose the Portland-based, women and minority owned branding agency Potency. The same intentional lens has guided our selection of photographers, as well as the dispensaries that carry our products, like Greenbox, a black owned delivery service here in Portland.

– Read the entire article at Forbes.

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