Sales of Edibles Could Turn the Tide for Cannabis NB, Finance Minister Says
Ernie Steeves suggests cannabis-laced candy and cookies could boost lacklustre revenue.
Revenue at Cannabis NB remains lacklustre, but Finance Minister Ernie Steeves said the figures may improve once cannabis-laced candy and cookies hit the shelves.
“Edibles are coming in … the supply situation is better now, the pricing is getting better, and there still has to probably be some more changes, so we’ll keep digging into that,” he said.
Since opening the doors at its retail outlets in October 2018, the Crown corporation has performed well below expectations, failing to meet a projected $45 million in sales for the first fiscal year.
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